{"id":100599,"date":"2023-05-07T22:35:11","date_gmt":"2023-05-07T14:35:11","guid":{"rendered":"https:\/\/blog.comfort-works.com\/3-choses-que-vous-ignoriez-sur-ikea\/"},"modified":"2023-05-08T02:58:07","modified_gmt":"2023-05-07T18:58:07","slug":"3-choses-que-vous-ignoriez-sur-ikea","status":"publish","type":"post","link":"https:\/\/blog.comfort-works.com\/fr\/3-choses-que-vous-ignoriez-sur-ikea\/","title":{"rendered":"3 choses que vous ignoriez sur IKEA"},"content":{"rendered":"\n

Si vous regardez attentivement votre salon, vous vous rendez compte que la moiti\u00e9 de votre mobilier provient de chez IKEA. \u00c0 l’exception du gu\u00e9ridon Empire h\u00e9rit\u00e9 de votre grand-m\u00e8re ou du kilim ramen\u00e9 en souvenir du Maroc, le g\u00e9ant su\u00e9dois a \u00e9lu domicile chez vous. <\/span><\/p>\n\n\n\n

J’\u00e9tais r\u00e9cemment chez IKEA pour faire l’acquisition d’un bureau assis\/debout (oui j’investis enfin dans mon poste de t\u00e9l\u00e9travail) et je me suis demand\u00e9 pourquoi le magasin \u00e9tait aussi bond\u00e9.<\/span><\/p>\n\n\n\n

De leur politique marketing aux astuces utiles, voici 3 choses que vous ignoriez sur IKEA.\u00a0\u00a0<\/span><\/p>\n\n\n\n

TABLE DES MATI\u00c8RES<\/b><\/p>\n

    \n
  1. Tout est con\u00e7u chez IKEA pour vous faire acheter plus<\/span><\/a><\/li>\n
  2. La taille de certains mod\u00e8les de canap\u00e9s varie selon le pays<\/span><\/a><\/li>\n
  3. Vous pouvez acheter un canap\u00e9 IKEA sans housses<\/span><\/a><\/li>\n<\/ol>\n\n\n\n

    Tout est con\u00e7u chez IKEA pour vous faire acheter plus<\/h3>\n\n\n\n

    Entre l’agencement malin de ses magasins et l’exposition s\u00e9duisante de ses produits, IKEA fait preuve d’une remarquable compr\u00e9hension de la psychologie de l’acheteur. Tout concourt \u00e0 vous donner envie d’acheter plus (ouh mais il est trop chou ce mug rose bonbon<\/a><\/span>). Eh oui, ils sont forts !\u00a0<\/span><\/p>\n\n\n

    \n
    \"Pink
    Le mug F\u00e4rgklar IKEA<\/em>, au cas o\u00f9 vous seriez int\u00e9ress\u00e9(e)<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

    La plupart des grandes surfaces essaient de rationaliser le circuit de l’acheteur pour cr\u00e9er une exp\u00e9rience d’achat simple et logique. Ce n’est pas le cas d’IKEA, qui semble casser tous les codes quand il s’agit d’agencer ses magasins. <\/span><\/p>\n\n\n\n

    \u201cJe voulais juste acheter un abat-jour mais bonjour le parcours du combattant pour le trouver.\u201d <\/span><\/i><\/p>\n

    \u2013 un membre de Reddit au bout de sa vie<\/span><\/p>\n\n\n\n

    Ces grands sacs bleus de shopping ne sont pas non plus plac\u00e9s \u00e0 l’entr\u00e9e par hasard. En le mettant sous son \u00e9paule, l’acheteur a inconsciemment le d\u00e9sir de le remplir. Encore une incitation \u00e0 l’achat impulsif et que vous ignoriez sans doute sur IKEA.\u00a0<\/span><\/p>\n\n\n\n

    L’une de mes astuces pour \u00e9viter de traverser tout le magasin est de rentrer par les caisses. J’acc\u00e8de directement aux produits, sans devoir faire une randonn\u00e9e entre les stands au milieu de la foule.\u00a0\u00a0<\/span><\/p>\n\n\n\n

    La taille de certains mod\u00e8les de canap\u00e9s varie selon le pays<\/h3>\n\n\n\n

    En <\/span>octobre 2022<\/span><\/a>, IKEA comptait 456 boutiques r\u00e9parties dans 62 pays \u00e0 travers le monde. \u00c7a n’aurait pas de sens de proposer une offre standardis\u00e9e, sans prendre en compte les sp\u00e9cificit\u00e9s culturelles de ses clients.\u00a0<\/span><\/p>\n\n\n\n

    Dans cette approche de marketing localis\u00e9, IKEA adapte donc les dimensions de certains de ses canap\u00e9s selon les pays. D’autres mod\u00e8les affichent quant \u00e0 eux un design carr\u00e9ment diff\u00e9rent.\u00a0<\/span><\/p>\n\n\n

    \n
    \"Light
    Le canap\u00e9 S\u00f6derhamn IKEA en version compacte<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

    Au Japon, IKEA propose ainsi une version compacte de plusieurs s\u00e9ries de canap\u00e9s, dont le S\u00f6derhamn, le Karlstad et le Klippan. Cela pour s’adapter aux logements des Japonais, souvent plus \u00e9troits. Nous avons \u00e9galement relev\u00e9 des diff\u00e9rences de taille sur le Flottebo entre l’Europe et les \u00c9tats-Unis. Car \u00e0 l’inverse, les Am\u00e9ricains ont souvent de plus grandes maisons. Comme dit le dicton, everything is bigger in Texas<\/em>.<\/span><\/p>\n\n\n\n

    Outre les diff\u00e9rences de dimensions, on constate aussi des variations dans le design des accoudoirs, plus ou moins larges, \u00e0 l’instar du Vimle<\/a>. C’est pourquoi vous remarquez de l\u00e9g\u00e8res diff\u00e9rences sur un m\u00eame mod\u00e8le, ou \u00e0 l’inverse, des canap\u00e9s quasi similaires portant des noms diff\u00e9rents.\u00a0<\/span><\/p>\n\n\n

    \n
    \"Dark
    Le canap\u00e9 3 places Vimle IKEA, avec accoudoirs larges<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

    Si vous n’\u00eates pas s\u00fbr de votre mod\u00e8le, n’h\u00e9sitez pas \u00e0 nous demander <\/span>ici<\/span><\/a>. <\/span><\/p>\n\n\n\n

    Vous pouvez commander un canap\u00e9 IKEA sans housses<\/h3>\n\n\n\n

    Oui, vous avez bien lu, encore un aspect ignor\u00e9 sur IKEA. Vous n’\u00eates plus oblig\u00e9 de choisir entre le sempiternel nuancier de gris-<\/span>beige-marron-noir que propose le g\u00e9ant su\u00e9dois pour ses canap\u00e9s. Certaines couleurs \u00e9tant de surcro\u00eet syst\u00e9matiquement en rupture de stock, vous vous retrouvez souvent face \u00e0 deux pauvres coloris d\u00e9primants au choix.\u00a0\u00a0<\/span><\/p>\n\n\n\n

    C’est pourquoi nous avons perfectionn\u00e9 le guide d’achat du canap\u00e9 IKEA sans housses : suivez notre <\/span>tutoriel ici<\/span><\/a>.<\/span><\/p>\n\n\n

    \n
    \"Bare
    Un canap\u00e9 IKA sans housses, pr\u00eat pour des housses personnalis\u00e9es <\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

    Une fois que votre canap\u00e9 a \u00e9t\u00e9 livr\u00e9 chez vous, il est temps de l’habiller de nouvelles housses \u00e0 votre go\u00fbt. Nous proposons un large choix de housses pour diverses marques de canap\u00e9s, dont IKEA, Maisons du Monde, Habitat, AMPM La Redoute, Muji\u2026\u00a0<\/span><\/p>\n\n\n\n

    Notre collection se d\u00e9cline dans un vaste choix de tissus et de couleurs : neutres, profondes, chatoyantes\u2026 Il y en a pour tous les go\u00fbts. Cliquez sur le bouton ci-dessous pour commander des \u00e9chantillons de tissu gratuits.<\/span><\/p>\n\n\n\n

    OBTENIR DES \u00c9CHANTILLONS GRATUITS<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Tout est con\u00e7u chez IKEA pour vous faire acheter plus La taille de certains mod\u00e8les de canap\u00e9s varie selon le pays Vous pouvez commander un canap\u00e9 IKEA sans housses<\/p>\n","protected":false},"author":1001059,"featured_media":97218,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[2176,417,2175],"class_list":["post-100599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-hacks-fr","tag-ikea-fr","tag-lifestyle-fr"],"acf":[],"yoast_head":"\n3 choses que vous ignoriez sur IKEA<\/title>\n<meta name=\"description\" content=\"Entre la strat\u00e9gie d'agencement de ses magasins et la localisation de son offre, voici trois choses que vous ignoriez sur IKEA\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.comfort-works.com\/fr\/3-choses-que-vous-ignoriez-sur-ikea\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 choses que vous ignoriez sur IKEA\" \/>\n<meta property=\"og:description\" content=\"Entre la strat\u00e9gie d'agencement de ses magasins et la localisation de son offre, voici trois choses que vous ignoriez sur IKEA\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.comfort-works.com\/fr\/3-choses-que-vous-ignoriez-sur-ikea\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Comfort Works & Inspiration Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/comfortworkscovers\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-07T14:35:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-07T18:58:07+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/blog-v3.comfort-works.com\/wp-content\/uploads\/2022\/11\/3-things-ikea-farlov-featured-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"801\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mira\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@comfortworks\" \/>\n<meta name=\"twitter:site\" content=\"@comfortworks\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.comfort-works.com\/fr\/3-choses-que-vous-ignoriez-sur-ikea\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.comfort-works.com\/fr\/3-choses-que-vous-ignoriez-sur-ikea\/\"},\"author\":{\"name\":\"Mira\",\"@id\":\"https:\/\/blog.comfort-works.com\/#\/schema\/person\/2e1066406938df8586336ebd91632f9e\"},\"headline\":\"3 choses que vous ignoriez sur IKEA\",\"datePublished\":\"2023-05-07T14:35:11+00:00\",\"dateModified\":\"2023-05-07T18:58:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.comfort-works.com\/fr\/3-choses-que-vous-ignoriez-sur-ikea\/\"},\"wordCount\":773,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.comfort-works.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.comfort-works.com\/fr\/3-choses-que-vous-ignoriez-sur-ikea\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.comfort-works.com\/wp-content\/uploads\/2022\/11\/3-things-ikea-farlov-featured-image.jpg\",\"keywords\":[\"hacks\",\"ikea\",\"Lifestyle\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.comfort-works.com\/fr\/3-choses-que-vous-ignoriez-sur-ikea\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.comfort-works.com\/fr\/3-choses-que-vous-ignoriez-sur-ikea\/\",\"url\":\"https:\/\/blog.comfort-works.com\/fr\/3-choses-que-vous-ignoriez-sur-ikea\/\",\"name\":\"3 choses que vous ignoriez sur IKEA\",\"isPartOf\":{\"@id\":\"https:\/\/blog.comfort-works.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.comfort-works.com\/fr\/3-choses-que-vous-ignoriez-sur-ikea\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.comfort-works.com\/fr\/3-choses-que-vous-ignoriez-sur-ikea\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.comfort-works.com\/wp-content\/uploads\/2022\/11\/3-things-ikea-farlov-featured-image.jpg\",\"datePublished\":\"2023-05-07T14:35:11+00:00\",\"dateModified\":\"2023-05-07T18:58:07+00:00\",\"description\":\"Entre la strat\u00e9gie d'agencement de ses magasins et la localisation de son offre, voici trois choses que vous ignoriez sur IKEA\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.comfort-works.com\/fr\/3-choses-que-vous-ignoriez-sur-ikea\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blog.comfort-works.com\/fr\/3-choses-que-vous-ignoriez-sur-ikea\/#primaryimage\",\"url\":\"https:\/\/blog.comfort-works.com\/wp-content\/uploads\/2022\/11\/3-things-ikea-farlov-featured-image.jpg\",\"contentUrl\":\"https:\/\/blog.comfort-works.com\/wp-content\/uploads\/2022\/11\/3-things-ikea-farlov-featured-image.jpg\",\"width\":1200,\"height\":801,\"caption\":\"A blue couch in a living room\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.comfort-works.com\/#website\",\"url\":\"https:\/\/blog.comfort-works.com\/\",\"name\":\"Finding Comfort\",\"description\":\"Everything you need to know about sofas\",\"publisher\":{\"@id\":\"https:\/\/blog.comfort-works.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.comfort-works.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.comfort-works.com\/#organization\",\"name\":\"Comfort Works\",\"url\":\"https:\/\/blog.comfort-works.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blog.comfort-works.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.comfort-works.com\/wp-content\/uploads\/2025\/06\/Frame-31.png\",\"contentUrl\":\"https:\/\/blog.comfort-works.com\/wp-content\/uploads\/2025\/06\/Frame-31.png\",\"width\":1200,\"height\":675,\"caption\":\"Comfort Works\"},\"image\":{\"@id\":\"https:\/\/blog.comfort-works.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/comfortworkscovers\",\"https:\/\/x.com\/comfortworks\",\"https:\/\/www.instagram.com\/comfortworks\/\",\"https:\/\/www.pinterest.com\/comfortworks\/\",\"https:\/\/www.youtube.com\/channel\/UCiY0z-GqZUzfeBwrAhT2kAg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.comfort-works.com\/#\/schema\/person\/2e1066406938df8586336ebd91632f9e\",\"name\":\"Mira\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blog.comfort-works.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5d4f8b9e87f25ad736cd74755d2f1def165db1543a94d28232f83ec4486a2cea?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5d4f8b9e87f25ad736cd74755d2f1def165db1543a94d28232f83ec4486a2cea?s=96&d=mm&r=g\",\"caption\":\"Mira\"},\"description\":\"Mira is a community specialist who helped bring the CW brand to life through people-first storytelling. Her writing explored everyday comfort, from allergy-friendly fabrics to life-easing design.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/amirah-n-51793214a\/\"],\"url\":\"https:\/\/blog.comfort-works.com\/fr\/author\/amirah\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"3 choses que vous ignoriez sur IKEA","description":"Entre la strat\u00e9gie d'agencement de ses magasins et la localisation de son offre, voici trois choses que vous ignoriez sur IKEA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.comfort-works.com\/fr\/3-choses-que-vous-ignoriez-sur-ikea\/","og_locale":"fr_FR","og_type":"article","og_title":"3 choses que vous ignoriez sur IKEA","og_description":"Entre la strat\u00e9gie d'agencement de ses magasins et la localisation de son offre, voici trois choses que vous ignoriez sur IKEA","og_url":"https:\/\/blog.comfort-works.com\/fr\/3-choses-que-vous-ignoriez-sur-ikea\/","og_site_name":"Blog de Comfort Works & Inspiration Design","article_publisher":"https:\/\/www.facebook.com\/comfortworkscovers","article_published_time":"2023-05-07T14:35:11+00:00","article_modified_time":"2023-05-07T18:58:07+00:00","og_image":[{"width":1200,"height":801,"url":"http:\/\/blog-v3.comfort-works.com\/wp-content\/uploads\/2022\/11\/3-things-ikea-farlov-featured-image.jpg","type":"image\/jpeg"}],"author":"Mira","twitter_card":"summary_large_image","twitter_creator":"@comfortworks","twitter_site":"@comfortworks","twitter_misc":{"\u00c9crit par":"Mira","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.comfort-works.com\/fr\/3-choses-que-vous-ignoriez-sur-ikea\/#article","isPartOf":{"@id":"https:\/\/blog.comfort-works.com\/fr\/3-choses-que-vous-ignoriez-sur-ikea\/"},"author":{"name":"Mira","@id":"https:\/\/blog.comfort-works.com\/#\/schema\/person\/2e1066406938df8586336ebd91632f9e"},"headline":"3 choses que vous ignoriez sur IKEA","datePublished":"2023-05-07T14:35:11+00:00","dateModified":"2023-05-07T18:58:07+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.comfort-works.com\/fr\/3-choses-que-vous-ignoriez-sur-ikea\/"},"wordCount":773,"commentCount":0,"publisher":{"@id":"https:\/\/blog.comfort-works.com\/#organization"},"image":{"@id":"https:\/\/blog.comfort-works.com\/fr\/3-choses-que-vous-ignoriez-sur-ikea\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.comfort-works.com\/wp-content\/uploads\/2022\/11\/3-things-ikea-farlov-featured-image.jpg","keywords":["hacks","ikea","Lifestyle"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.comfort-works.com\/fr\/3-choses-que-vous-ignoriez-sur-ikea\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.comfort-works.com\/fr\/3-choses-que-vous-ignoriez-sur-ikea\/","url":"https:\/\/blog.comfort-works.com\/fr\/3-choses-que-vous-ignoriez-sur-ikea\/","name":"3 choses que vous ignoriez sur IKEA","isPartOf":{"@id":"https:\/\/blog.comfort-works.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.comfort-works.com\/fr\/3-choses-que-vous-ignoriez-sur-ikea\/#primaryimage"},"image":{"@id":"https:\/\/blog.comfort-works.com\/fr\/3-choses-que-vous-ignoriez-sur-ikea\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.comfort-works.com\/wp-content\/uploads\/2022\/11\/3-things-ikea-farlov-featured-image.jpg","datePublished":"2023-05-07T14:35:11+00:00","dateModified":"2023-05-07T18:58:07+00:00","description":"Entre la strat\u00e9gie d'agencement de ses magasins et la localisation de son offre, voici trois choses que vous ignoriez sur IKEA","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.comfort-works.com\/fr\/3-choses-que-vous-ignoriez-sur-ikea\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blog.comfort-works.com\/fr\/3-choses-que-vous-ignoriez-sur-ikea\/#primaryimage","url":"https:\/\/blog.comfort-works.com\/wp-content\/uploads\/2022\/11\/3-things-ikea-farlov-featured-image.jpg","contentUrl":"https:\/\/blog.comfort-works.com\/wp-content\/uploads\/2022\/11\/3-things-ikea-farlov-featured-image.jpg","width":1200,"height":801,"caption":"A blue couch in a living room"},{"@type":"WebSite","@id":"https:\/\/blog.comfort-works.com\/#website","url":"https:\/\/blog.comfort-works.com\/","name":"Finding Comfort","description":"Everything you need to know about sofas","publisher":{"@id":"https:\/\/blog.comfort-works.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.comfort-works.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/blog.comfort-works.com\/#organization","name":"Comfort Works","url":"https:\/\/blog.comfort-works.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blog.comfort-works.com\/#\/schema\/logo\/image\/","url":"https:\/\/blog.comfort-works.com\/wp-content\/uploads\/2025\/06\/Frame-31.png","contentUrl":"https:\/\/blog.comfort-works.com\/wp-content\/uploads\/2025\/06\/Frame-31.png","width":1200,"height":675,"caption":"Comfort Works"},"image":{"@id":"https:\/\/blog.comfort-works.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/comfortworkscovers","https:\/\/x.com\/comfortworks","https:\/\/www.instagram.com\/comfortworks\/","https:\/\/www.pinterest.com\/comfortworks\/","https:\/\/www.youtube.com\/channel\/UCiY0z-GqZUzfeBwrAhT2kAg"]},{"@type":"Person","@id":"https:\/\/blog.comfort-works.com\/#\/schema\/person\/2e1066406938df8586336ebd91632f9e","name":"Mira","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blog.comfort-works.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5d4f8b9e87f25ad736cd74755d2f1def165db1543a94d28232f83ec4486a2cea?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5d4f8b9e87f25ad736cd74755d2f1def165db1543a94d28232f83ec4486a2cea?s=96&d=mm&r=g","caption":"Mira"},"description":"Mira is a community specialist who helped bring the CW brand to life through people-first storytelling. Her writing explored everyday comfort, from allergy-friendly fabrics to life-easing design.","sameAs":["https:\/\/www.linkedin.com\/in\/amirah-n-51793214a\/"],"url":"https:\/\/blog.comfort-works.com\/fr\/author\/amirah\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.comfort-works.com\/fr\/wp-json\/wp\/v2\/posts\/100599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.comfort-works.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.comfort-works.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.comfort-works.com\/fr\/wp-json\/wp\/v2\/users\/1001059"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.comfort-works.com\/fr\/wp-json\/wp\/v2\/comments?post=100599"}],"version-history":[{"count":11,"href":"https:\/\/blog.comfort-works.com\/fr\/wp-json\/wp\/v2\/posts\/100599\/revisions"}],"predecessor-version":[{"id":100624,"href":"https:\/\/blog.comfort-works.com\/fr\/wp-json\/wp\/v2\/posts\/100599\/revisions\/100624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.comfort-works.com\/fr\/wp-json\/wp\/v2\/media\/97218"}],"wp:attachment":[{"href":"https:\/\/blog.comfort-works.com\/fr\/wp-json\/wp\/v2\/media?parent=100599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.comfort-works.com\/fr\/wp-json\/wp\/v2\/categories?post=100599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.comfort-works.com\/fr\/wp-json\/wp\/v2\/tags?post=100599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}