{"id":23910,"date":"2017-08-17T14:35:21","date_gmt":"2017-08-17T06:35:21","guid":{"rendered":"https:\/\/www.comfort-works.com\/news\/7-faits-marrants-sur-ikea\/"},"modified":"2025-04-28T15:32:34","modified_gmt":"2025-04-28T07:32:34","slug":"7-faits-marrants-sur-ikea","status":"publish","type":"post","link":"https:\/\/blog.comfort-works.com\/fr\/7-faits-marrants-sur-ikea\/","title":{"rendered":"7 Faits Marrants sur IKEA!"},"content":{"rendered":"

Chez Comfort Works, nous avons fabriqu\u00e9 des housses de plusieurs canap\u00e9s IKEA<\/a> pendant des ann\u00e9es mais nous n’avons jamais parl\u00e9 de l’histoire riche de la marque su\u00e9doise. Il est donc temps \u00a0d\u00e9couvrir quelques faits marrants sur IKEA.<\/span><\/p>\n

Nous avons pour le moment dans notre liste 7 faits, mais nous esp\u00e9rons en ajouter d’autres dans le future, tenez-nous donc au courant si nous avons oubli\u00e9 de mentionner quelque chose :)<\/p>\n

1. Les prix des parasols diff\u00e8rent selon les saisons<\/span><\/h2>\n

Et oui, durant l’hiver les prix sont r\u00e9duits \u00e0 moiti\u00e9, et durant la saison estivale les prix doublent! Le contraire s’applique aux parapluies. <\/span><\/p>\n

2. Le Fauteuil Po\u00e4ng a 40<\/strong> ans d’exsistance<\/span><\/h2>\n

Il ne faut que quelques ann\u00e9es de plus pour que le fauteuil devienne votre grand-p\u00e8re! Con\u00e7u par Noboru Nakamura en 1977 avec l’objectif de durer le plus longtemps possible, il fut nomm\u00e9 en premier POEM avant d’avoir le nom \u00e9ternelle de PO\u00c4NG en 1992.<\/span><\/p>\n

3. Les gens n’achetaient pas les lits d’IKEA jusqu’\u00e0 ce que les designers de la marque ont chang\u00e9 ce petit truc<\/span><\/h2>\n

Les Am\u00e9ricains \u00e9taient tr\u00e8s confus de voir des chiffres tels que 160cm sur la d\u00e9scription du produit, ils h\u00e9sitaient donc \u00e0 acheter les lits IKEA. Une fois que IKEA a mis les noms \u00ab\u00a0Queen size bed\u00a0\u00bb et \u00ab\u00a0King size bed\u00a0\u00bb, les ventes ont doubl\u00e9s. <\/span><\/p>\n

4. La Ville IKEA est r\u00e9elle<\/strong> et elle est en cours de construction \u00e0 Londres<\/span><\/h2>\n

 <\/p>\n

Mod\u00e8le 3D de la rue Strand East, par IKEA<\/span>Strand East est une rue \u00e0 Londres o\u00f9 il y aura des magasins, \u00e9coles, h\u00f4tels ainsi que des maisons. Des maisons appel\u00e9es BoKlock vont constituer la majorit\u00e9 des r\u00e9sidences. IKEA ne comptent pas les vendre, ils souhaitent les louer uniquement. <\/span><\/p>\n

5. Il y a un mus\u00e9e IKEA \u00e0 Amhult avec une chambre d\u00e9di\u00e9e aux nomes IKEA rejet\u00e9s<\/span><\/h2>\n

Vous allez trouver des noms comme, ANIS, FANNY, GUTVIK (seulement si vous parlez Allemand). Et non, ce n’est pas une blague. <\/span><\/p>\n

6. IKEA r\u00e9clame avoir diffus\u00e9 la premi\u00e8re publicit\u00e9 \u00e0 la t\u00e9l\u00e9vision d’un couple gay en 1994<\/span><\/h2>\n

Appel\u00e9e \u00ab\u00a0Salle \u00e0 Manger\u00a0\u00bb, la publicit\u00e9 fait partie de la campagne \u00ab\u00a0Style de vie\u00a0\u00bb lanc\u00e9e en 1993. IKEA s’est inspir\u00e9e des certains clients qui ont visit\u00e9 le magasin \u00e0 New Jersey. Selon le directeur artistique Partrick O’Neil, \u00ab\u00a0l’\u00e9quipe n’\u00e9tait pas stress\u00e9e du tout de lancer la publicit\u00e9.\u00a0\u00bb<\/span><\/p>\n

7. IKEA a des origines N\u00e9erlandaises<\/span><\/h2>\n

Vous croyez que IKEA vient de la Su\u00e8de?<\/span><\/p>\n

La famille Kamprad poss\u00e8de IKEA \u00e0 travers un r\u00e9seau d’entreprises tr\u00e8s complexe, il s’agit d’une entit\u00e9 non lucrative et exon\u00e9r\u00e9e d’imp\u00f4ts avec des origines N\u00e9erlandaises Stichtingen<\/em>. Tout cela r\u00e9sulte en 19 millions \u20ac de taxes minimes seulement, compar\u00e9es aux profits qui remontaient \u00e0 553 millions \u20ac en 2004.<\/p>\n

Conclusion<\/span><\/h2>\n

J’allais conclure cet article en disant que vous pouvez acheter de nouvelles housses pour la grande majorit\u00e9 des canap\u00e9s IKEA<\/a>, mais vous \u00e9tiez d\u00e9j\u00e0 au courant, pas vrai ;) Tenez-moi au courant dans les commentaires quel est le fait qui vous a surpris le plus, vous avez maintenant de quoi surprendre vos amis!<\/span><\/p>\n

Sources:<\/em>
\nThe Economist, The IKEA Story: Ingvar Kamprad Talks to Bertil Torekull, Spiegel, New Yorker, AdWeek<\/p>\n","protected":false},"excerpt":{"rendered":"

Chez Comfort Works, nous avons fabriqu\u00e9 des housses de plusieurs canap\u00e9s IKEA pendant des ann\u00e9es mais nous n’avons jamais parl\u00e9 de l’histoire riche de la marque su\u00e9doise. Il est donc temps \u00a0d\u00e9couvrir quelques faits marrants sur IKEA. Nous avons pour le moment dans notre liste 7 faits, mais nous esp\u00e9rons en ajouter d’autres dans le […]<\/p>\n","protected":false},"author":1001007,"featured_media":17727,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[654,1806],"tags":[12,417],"class_list":["post-23910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-popular-fr","category-sofa-reviews","tag-ikea","tag-ikea-fr"],"acf":[],"yoast_head":"\n7 Faits Marrants sur IKEA!<\/title>\n<meta name=\"description\" content=\"Chez Comfort Works, nous avons fabriqu\u00e9 des housses de plusieurs canap\u00e9s IKEA pendant des ann\u00e9es mais nous n'avons jamais parl\u00e9 de l'histoire riche de la marque su\u00e9doise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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